|About the Book|
A gem of a book. A lighthearted, humane and entertaining explication of the core principles behind the successful use of social media, with the Grateful Dead leading the way. Who knew? - Phil Brownstein, IntuitThis essential volume goes wellMoreA gem of a book. A lighthearted, humane and entertaining explication of the core principles behind the successful use of social media, with the Grateful Dead leading the way. Who knew? - Phil Brownstein, IntuitThis essential volume goes well beyond simple platform-specific guidance to reveal the key principles, practices and philosophy that lay at the heart of every successful social media implementation.Whether you are using Facebook, Instagram, Pinterest, Twitter or other combined options, the fundamentals explained here - fundamentals too often misunderstood or ignored by the multitude who tend to confuse social media with media - are sure to prove essential to your efforts.Leading social media practitioner Michael Malone cites real world strategies adopted by such diverse brands as WoodenBoat Magazine and the Grateful Dead, and details clear best practices without which no attempt at social media outreach will succeed.Whether you are building a social media presence catering to a large international constituency or local fans of a popular neighborhood coffeehouse, Malones insights are ones which will get you there far more quickly, efficiently and economically than would otherwise be possible.CONTENTSIntroduction * Community * Precise Communities * He was playin real good for free * The Art of Discovery * Real vs. Random Fans/Followers * Nothing to Hide: Let the Transparency Flow * Encouraging Chatter * The Beauty of Limited Virality * Bragging Rights, But With Class * Make Evangelists Out of Fans * To Blog or Not to Blog * Dont Be a Bad Dime * Wrapping It UpABOUT THE AUTHORMichael Malone has created successful social media presences for a number of major firms. He lives in northern California.